Friendly™

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What is the Friendly™ font?

Friendly is an homage to Morris Fuller Benton’s adorable Announcement typeface. It is not a strict interpretation, digital revival or reverent reproduction of the original letterforms… but I would be remiss and shady to not acknowledge the letterforms that inspired this typeface. If you are looking for a more accurate ‘scanned revival’ I would recommend searching “Announcement” on MyFonts. As stated earlier, it is an homage to the original letterforms of the typeface but takes a great bit of freedom tightening the construction up in order to loosen up the movement of the variant letterforms to allow a great deal of usable personality. I enjoy stating this dichotomy… “loosen up to tighten up the forms” and vice versa. It seems counterintuitive or silly but by allowing the letterforms to normalize, I felt more comfortable going back and adding rather indulgent personality. Infused with stylistic alternates, swashes, titling, many many contextual alternates, 9 stylistic sets and 2 stylistic sets with wordmarks, the typeface became far more ‘friendly’ for me… how could it not? With so many loops, swashes and typographic indulgences, it was bound to be fun. More…
The more elaborate and ‘overdone’ Friendly got, the more I wanted to slant it. Here’s where my thinking differs from MFB’s original. I like slanted romans… especially ones with long ascenders, but I do not like much of a slant. It has to be the lettering person in me. It’s hard for me to do a completely upright serif and not pair it with an angle, but I did not feel Announcement’s ‘Italic’ offered much and the actual slant needed to be far less. If it’s not an italic, I prefer the letters to slant with an angle equivalent to the thickness of the vertical stroke. The Slanted version of Friendly is set at 3.6 degrees, is quite subtle, and very fitting for me.
You will find that most characters have a contextual, stylistic, swash and titling alternate assigned to them and some have an echoed alternate to the swash and titling options if the stylistic alt has been selected in tandem. Additionally, all of these are accessible in the glyph palette directly from the base glyph typed or through selecting options through the Stylistic Sets 1–9. Stylistic Sets 10 & 11 are a little different. They are actually configured as complex majuscule ligatures… a result of me getting carried away.
Other features like a default old style numeral set and coordinating glyphs have been produced along with case support, ordinals, and more have been added to make it more relevant for contemporary use.

Friendly™ Font families

The Friendly™ includes the following font families:

  • Friendly Roman
  • Friendly Slanted

Friendly™ Preview

Here is a preview of how Friendly™ will look. For more previews using your own text as an example, click here.


Are you looking for a free download of Friendly™? Most of the fonts on MartinWaitFonts.com are premium, which means Friendly™ is not a free font.

You won't find Friendly™ as a free download, so I would advise you just to go ahead and pay for it and download Friendly™ HERE. You can find some other great options here on MartinWaitFonts.com as well that will save you time looking around all over the web.

It is always best to pay for a premium font rather than trying to find an illegal download. The benefits of paying for Friendly™ are that you get the license, and if you're caught using it illegally there could be some potential legal implications with the publisher of this particular typeface.

Furthermore, when searching "free downloads" on Google, most websites will say they have them but these types of offers usually come at a cost - either something like high-pressure sales tactics or getting tricked into downloading malware onto your computer by malicious third parties who want access to all your personal information!

It's just too risky going about finding free fonts online.

If you really want Friendly™ and you want to truly own it the legal and safe way, then click here to visit the download and purchase page on MyFonts.com. Here you will be able to obtain the proper license. The designer and publisher deserves to be paid for their work, as they have put in the hours and the creativity to produce such an amazing font. Good luck with your purchase and future use of this font. :)