Keep Calm

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What is the Keep Calm font?

Keep Calm is a family of fonts developed from the now famous World War 2 poster that was designed in 1939 but never issued, then rediscovered in 2000. As well as the original Keep Calm font, the Medium weight of the poster, three new weights are available – Book (regular), Heavy and Light. Version 2.0 (2017) is a comprehensive update which consists of numerous refinements and improvements across all weights. The family now contains a full complement of Latin Extended-A characters, Welsh diacritics and Irish dotted consonants. The four italics have been optically corrected with revised, ‘true italic’ forms of a and f. More…
The crown motif from the top of the Keep Calm poster is located at the plus minus ± and section § keystrokes (Alt 0177 and Alt 0167 on Windows). The lowercase g follows the Gill/Johnston eyeglass model, but also included is an alternative, single-story g at the Alt G keystroke (Alt 0169 on a Windows keyboard), the normal location of the copyright symbol which has been relocated elsewhere in the fonts. An alternative lowercase t, without the curved wedge cutaway, is provided at the Alt T (dagger) keystroke (Alt 0134 on Windows).
When I first saw the Keep Calm and Carry On poster, I wrongly assumed the letters to be Gill Sans. Although that influence is apparent, in the R particularly, the lettering was clearly hand-drawn by a talented designer who, if the M’s perfectly pointed vertex is anything to go by, was equally steeped in the signage of the London Underground. The most anomalous character, the C, resembles that found in the Gotham typeface, and given that Gotham’s vernacular sources included the handmade, ‘basic lettering’ of engineers, perhaps that shouldn’t be surprising.
Developing the Keep Calm typeface has been an exercise in extrapolation; an intriguing challenge to build a whole, high quality font family based on the twelve available uppercase letters of the Keep Calm poster, and on similar lettering from the other two posters in the original series. This has required the creation of complementary lowercases that are believably 1939; that maintain the influence of Gill and Johnston while also hinting at the functional imperative of a wartime drawing office. The draughtsman was balancing intuitive, human qualities and the pure pleasure of drawing elegant contemporary letters, against an underlying geometry of ruled lines, perfect circles, 45° terminals, and a requirement for no-nonsense clarity.

Keep Calm Font families

The Keep Calm includes the following font families:

  • Keep Calm Light
  • Keep Calm Light Italic
  • Keep Calm Book
  • Keep Calm Book Italic
  • Keep Calm Medium
  • Keep Calm Medium Italic
  • Keep Calm Heavy
  • Keep Calm Heavy Italic

Keep Calm Preview

Here is a preview of how Keep Calm will look. For more previews using your own text as an example, click here.


Are you looking for a free download of Keep Calm? Most of the fonts on MartinWaitFonts.com are premium, which means Keep Calm is not a free font.

You won't find Keep Calm as a free download, so I would advise you just to go ahead and pay for it and download Keep Calm HERE. You can find some other great options here on MartinWaitFonts.com as well that will save you time looking around all over the web.

It is always best to pay for a premium font rather than trying to find an illegal download. The benefits of paying for Keep Calm are that you get the license, and if you're caught using it illegally there could be some potential legal implications with the publisher of this particular typeface.

Furthermore, when searching "free downloads" on Google, most websites will say they have them but these types of offers usually come at a cost - either something like high-pressure sales tactics or getting tricked into downloading malware onto your computer by malicious third parties who want access to all your personal information!

It's just too risky going about finding free fonts online.

If you really want Keep Calm and you want to truly own it the legal and safe way, then click here to visit the download and purchase page on MyFonts.com. Here you will be able to obtain the proper license. The designer and publisher deserves to be paid for their work, as they have put in the hours and the creativity to produce such an amazing font. Good luck with your purchase and future use of this font. :)